And here we go...

2-page interactive ads
A to B
Afros
Ali, Michael Jordan, Péle
Almap-in the 90’s
Apocalypse
Argentina
Arms and legs on product
Art installations
Babies and dogs
Balloon animals
Bar codes
Bar maids
Big heads
Big body parts in general
Blueprints
Blur
Brains
Bubbles
Bumper Stickers
Business Cards
B&W with the product in color
Camouflage
Cars as toys
Celebrities
Characters (CP+B)
Check-lists
Children’s drawings
Choose your own adventure
Cigarettes as lungs, world trade centers or smoking guns
Coca Cola
Collage or pattern
Comic Strips
Computer mouse
Condoms
Connect the dots
Constellations
Cougars
Crossword puzzles
Devil & Angel on shoulders
Diesel
Dinner table
DM9-in the 90’s
Domino effect
Dreams
Elastic or melting person
Emails/ texts
Enlargement via billboard
Evolution of man
Fairy tales
Fake trailers or movie posters
File art
Finger prints
Flash mobs
Floor plans
Folding paper and origami
Funny faces
Future
Giant food
Godzilla and Robots
Google earth
Google search bar
Graphs and charts
Hands as animals
Hand puppets
Having an artist do it
Havaianas
Highlighter or blackout
Hippies
Historic photo or classical art with a twist
Hitler & Bush
Hot chicks
House of cards
Ink blots
Inside a machine
Layers
Liquid clothing
Logo play
Long showers to sell soap
Lucha Libre
Man/ child
Marilyn, Lennon, etc. Iconic pics
Masks
Mazes
Messages on signs (Bob Dylan)
Messages on street signs
Mini me
Mirror ad
Money
Monuments
Mother-in-law (brother-in-law)
Musicals
Mustaches
Nike
Nosey Neighbor
Optical illusions
Organigram - Organizational chart or brackets
Outlines
People bumping into each other around a corner
Person falling off billboard
People or things in giant water droplets
Personification
Pig, Cow, Chicken
Pin-ups
Pixelation and censorship
Polar bears on ice drifts
Police Sketch/ mug shot
Post its
Preservation via billboard
Product has emotions
Product creates body parts
Random group of people showing up at your home
Reflection reveal
Religious iconography
Remote controls
Ripped page to reveal or remove
Roller coasters and Oceans representing freshness
Running in a field of flowers
Scratch ‘n sniff
Seeds in paper ads
Shapes made of type
Shopping lists
Shadow Puppets
Shadow reveal
Shrinking things
Skid marks
Skulls
Slow motion bullets
Slow motion camera
Smart kids, stupid men, sexy women
Smoke
Sperm & Egg
Speech and or thought bubbles
Splash art
Stain glass windows
Stains
Story coming out of TV
Subway map
Super heroes
Talking animals
Tattoos
Testimonials
Things inside a head
Things made or spelled out of hair
Things that look like faces
Things that look like other things
T-shirts
Timelines
Toys acting like people
Translucent people
Transformers
Unemployment: My product forces people into unemployment
Unnatural strength
Upside down ads
Using feet like hands
Video game world
Vintage treatment
The wave
World between headphones
X-ray

(now alphabetical for your browsing pleasure!)

It's all a category

There are two things we hear every time we present new execution ideas to our ECD. First, we hear "It's a cousin of (thus and such) campaign." And second, "Oh, it's the old (insert obscure category here) category." Just in the moment you think you've tilled fresh earth, you find out that mysteriously a category for your sort of thinking sprung up over night. And, since we are in the business of creating, not copying, we are forced to swerve hard when we hear "category" and look for something no one has ever conceived of ever, anywhere, at any time. With so many categories running around out there, there should really be some sort of catalog to help the beleaguered field of advertising. We want to provide just that. So, enjoy our list and please feel free to pass us examples of the different categories we cover so people know we are not just making this stuff up.